Bud Genius holds exclusive licensing rights to use certain high-profile celebrities in connection with brand endorsements, testimonials, and named products within the cannabis market. As brand names and branded cannabis products grow in significance and become more important to consumers, this segment of our business can become an important revenue driver.
Celebrity Licensing is also the perfect adjunct to our other company services. Now, in addition to providing detailed analysis on what a particular strain can provide in terms of predicted outcome (for instance, does it make you happy or tired, hungry or pain free), we provide brand named items that offer, as David Ogilvy states, “The intangible sum of a product’s attributes.”
Why brand products are so important:
The best selling products in virtually every category are well known brands.
Consumers rely on Tide Detergent, Crest and Colgate Toothpastes, Heinz Ketchup, Coke and Pepsi, Nike and Adidas. In every aspect of retailing, large and well-known brands sell far more items than unknown or generic alternatives.
The same will be true for the cannabis industry. Premium brands will begin to emerge, driven by a celebrity spokesman and strong name associations. When these brands succeed, they will have provided what every good brand promises: predictability and quality, as well as both factual consistent attributes and intangible emotional connections with the consumer.
As branding experts, BudGenius is well positioned to dominate this vital market sector as the marijuana industry continues to grow and mature.